About Alexandria Williams

alexandriawilliams headshot fithair expert and travel expert


Alexandria Williams is a Dallas native, a speaker, author, Digital Communication maven and FitHair Expert and Wellness guru.  She is a graduate of Texas Tech University where received two Bachelor degrees.  Alexandria also has certifications in Sports Nutrition, Digital Communications and Social Media and RRCA certified Running Coach .


Alexandria, known as just Alex, has over a decade of experience in digital media and communications. This communications pro is adept in thrusting businesses into the media spotlight through utilizing social and digital media channels. But that’s not all; she is known as being a key translator of taking complex data into unique consumer and impactful stories and marketing plans. From PR pitches, appearing on ABC Nightly News, CNN and USA Today, creating content, enhancing seo, traveling to conferences and keeping up with the latest trends, Alex rarely slows down. Bottom line, her ability to know how people communicate digitally and physically has helped increase companies and people profits year-over-year.


When Alex switches gears, you can find her impacting the world through her natural abilities as a storyteller by connecting the dots between fitness, health and hair as the FitHair expert and wellness guru.

Alex was the co-founder of the popular Sporty Afros blog, which aims to help black women get active and health and co-creator of the Sporty Afros hair care line. After making her mark for almost seven years with the company, she took a leap of faith to establish her own companies – Just Alex and The Fithair Brands in 2015. Since then, Alex has made it her mission to teach the importance of a proper foundation for establishing healthy hair from the inside out.

Alex holds ambassadorships with FitFluential and Dallas Fitness Ambassadors and previous with the Beyond Meat food company, Uncle Funky’s Daughter hair company and was a founding ambassador for PopSugar Fitness. In 2016, Alex was chosen out of hundreds of submissions to be one of Women’s Health Magazine Action Hero of the year. She has partnered and worked with numerous companies such as Six:02, Garden of Life, Burt’s Bees and Fossil.

Alex is a triathlete and marathoner, Director on the board of the National Black Marathoners Association and Content manager and board member of the Social Media Dallas Organization. Additionally, she was a board member and Web Chair of Public Relations Society of America – Dallas.

She is a leading hair and fitness expert for national media outlets such as JET, Essence, Good Morning Texas, Fox Sports News, Dallas Morning News and SHAPE. In 2017, Alex released her first book “FitHair Foundations,” showing readers the importance of establishing a  proper foundation for growing healthy hair from the inside out. With a collection of tips, stories, and practical information, the book teaches readers how making daily healthy choices can result in the by-product of healthy hair, mind, and body.

A devoted lover of Dallas Cowboys, kale, neon and Christ; you can find her training for another marathon or captivating an audience on the value of living a balanced life.